Beebay Apparels

Challenge

Beebay Apparels is a leading ready to wear childrens apparel retailer. It was rapidly expanding the number of stores with the objective of having 300 stores across India and overseas by 2010. Beebay also wants to venture into the online retailing with specialized sites focusing on the US and European markets. Beebay required a solution that integrated their manufacturing, warehouse, retail and on-line businesses.

Solution

After an initial study, It was decided to implement the APPS-Retail solution. This solution was rolled out in all the stores of Beebay. The head office was equipped with the ability to “push” product information to each of the stores, monitor sales and dynamically change pricing information.

Benefit

By using the powerful business intelligence module in APPS-Retail, Beebay has been able to get in-depth analysis of how their sales are progressing, what colors, styles, designs are selling. In addition to this, the open architecture of APPS-Retail made it simple to integrate the data into the financial accounting application. Beebay, has been able to reduce its time to market cycle time by 30% since implementation of APPS-Retail.