The most popular use is in web pages and is similar in many ways to the information provided in traditional library catalogue records.

Access to information stored in webpages can be enhanced by the provision of an informative title, description (summary of the text) and subject keywords. Keywords are often taken from a controlled vocabulary such as a thesaurus, which ensures that words are added consistently. In addition, the thesaurus lists synonyms so that a number of alternative search terms are provided. For example, if the keyword fishing is assigned to a page the near-synonym angling should also be added.

The generally accepted purpose of Customer Relationship Management (CRM) is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers.

In today's competitive business environment, a successful CRM strategy cannot be implemented by only installing and integrating a software package designed to support CRM processes. A holistic approach to CRM is vital for an effective and efficient CRM policy. This approach includes training of employees, a modification of business processes based on customers' needs and an adoption of relevant IT-systems (including soft- and maybe hardware) and/or usage of IT-Services that enable the organization or company to follow its CRM strategy. CRM-Services can even replace the acquisition of additional hardware or CRM software-licences.

Knowledge management or KM can refer to the technology, techniques, or social practices for organizing and collecting "knowledge" so that it applied at an appropriate time or place. Generally corporate KM empasizes the technology of databases and software applications collecting information .